ABOUT JOHN VARVATOS: MARCH 2004 Launch of John Varvatos Fragrances. With the launch of its first fragrance, John Varvatos Classic, the brand extends its reach into a new category. Classic is a masculine scent, an intense yet subtle mix of spices and woods with an alluring hint of sweetness. It taps into the sensual side of the John Varvatos man to become an instant classic. The fragrance collection has since grown to include Vintage, an aromatic scent with a warm, spicy appeal; Artisan, an explosion of citrus that leaves a very masculine impression; Artisan Black, a deeply textured study in contrasts that is refreshing and invigorating; and the 10th Anniversary Limited Edition, a richly sensual amber scent.